Breville's Journey to Becoming a Coffee Machine Leader

Breville's Journey to Becoming a Coffee Machine Leader

Posted by Nate Lee on

Breville, the well-known Australian manufacturer of kitchen appliances, has a rich history dating back to 1932. Originally a maker of radios and mine detectors, the company later expanded into other appliances, including electric kettles and food processors, in the 1950s.

In the 1990s, Breville recognized the growing popularity of the coffee culture in Australia and began producing high-quality coffee machines that were accessible to consumers. They started manufacturing espresso machines, drip coffee makers, and other coffee-related appliances.

The Breville Barista Express, introduced in 2007, quickly became one of the company's most popular coffee machines. It is an all-in-one espresso machine that allows users to grind their coffee beans and make espresso all in one machine. The Barista Express has been a hit with home baristas who want a high-quality espresso machine without a high price tag.

Breville's dedication to innovation and quality has continued in recent years, as evidenced by their range of smart coffee machines. The Breville Oracle Touch, for example, uses touchscreen technology to guide users through the coffee-making process. The company has also expanded into the specialty coffee market, producing machines specifically for pour-over and cold-brew coffee.

Breville's contributions to the coffee culture in Australia and around the world cannot be overstated. Their innovative products and commitment to quality have made them a favourite among coffee enthusiasts and professionals alike.

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